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Polymer Clay: A New Generation

It’s SO good to say happy Tuesday again!! First, let me briefly welcome the new friends and subscribers that are receiving this newsletter for the first time: THANK YOU SO MUCH for your beautiful support. It’s an absolute honor to have you read these words, and join me in celebrating something very special today.   Something […]

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Veru’s Art Crush: Janice E. McMillen During my last visit and exhibit in Philadelphia, I got to meet many wonderful artists, but there was one particular artist that got my attention. Meet Janice E. Mc Millen.   Janice is a handmade stone jewelry designer in the whole sense of the word. Hers, is the kind of statement […]

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What happened to VeruDesigns in 2018?

Happy New Year my beautiful friend!!! If you noticed the gradual decrease of social media posts and publishing of my newsletters, today I disclose why: In a nutshell: In April of 2018, we moved to another country (Bolivia) to pursue a long-time fantasy of starting a Specialty Coffee Roastery and Coffee Shop.   Sounds crazy?? It probably does.   […]

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Floral Arrangement – The Tutorial

Regardless of the season we’re at, flowers always lift my spirit. And yes! even though it’s fall in the northern hemisphere of the world, yellow and orange roses are still incredibly beautiful. In other words, this tutorial will enable you to create a beautiful floral arrangement ANY time of the year!   This particular design is a […]

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Lucie Štruncová – Polymer Week Magazine (and a tutorial)

Happy TUESDAY beautiful!   This has been the looongest hiatus I’ve had from VeruDesigns since 2015 (to be precise, I skipped ALL of July!). There is a powerful and life-changing reason for this that I will disclose to you 100% in September. But not today.   Today is not about moi.   Today’s post is dedicated to a beautiful woman that is having […]

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Bolivian Summer – Earrings and Inspiration

Happy Tuesday beautiful! Summer is finally here and besides being THRILLED to reveal a sample of my newest statement earrings collection, I’m equally excited to introduce you to a beautiful creative entrepreneur who also happens to be a fellow Bolivian woman that embodies so much of what I ADORE in women:  Creativity, kindness, intelligence, open mindness, positivism, […]

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5 steps to defining your Artist Identity

(and 11 reminders from your Heart) For me, defining my artist identity and presenting it to the world, was/is NOT a “secret formula” that I learned somewhere, applied in one day, and got the results that I wanted right away. Defining, clarifying and sharing my artist identity was (and is) a PRACTICE . In other words, it takes time. It’s a process. […]

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Your Guidance – One or Two?

Happy SPRING 2018 EVERYONE!!! Cold temperatures or not, snow or no-snow, I’ve declared that it’s springtime in my life. And to celebrate I went right back to my studio desk, and created this springtime-inspired jewelry piece:   The Inspiration is pretty obvious: Ladybugs, and spring time.   The “why” I chose ladybugs, is a bit […]

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Infusing MEANING into Art

Happy Tuesday beautiful, I love creating beautiful things. I do. But much more so, for me it’s all about being able to create something that is born from a very “true” place. A place that means something, a place that evoques something. This is where inspiration manifests at its best. At least for me 🙂 Today’s custom jewelry […]

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FASHION INSPIRED – ART DISPLAYS

Happy 2018 beautiful! The jewelry portion of VeruDesigns has been dominating my time throughout 2017. But today I get to reveal my first non-jewelry artworks of the year: Two fashion inspired Art Displays. Enjoy!   DISPLAY # 1: CAROLINA HERRERA – PRE-FALL 2018 ART BOX To say that I’m a huge fan of fashion designer Carolina Herrera, is […]

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Articulating myself and VeruDesigns

Hello beautiful!!   Today is not only a very very personal post, but also magical and uniquely special for me. Yesterday, my little company VeruDesigns was featured as part of the second season of the emmy-award winning TV show “ARTICULATE with Jim Cotter” (nation-wide).   Why is this magical?  Because (as only my very closest friends know), “ARTICULATE with Jim Cotter” is […]

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Artists: Do you need to develop a specific “style” to make it?

if you’ve worked with galleries, curators, large retail stores or boutique owners, you may have been given this exact suggestion in your early years as artists: “You need to choose and develop a style! If you’re not recognizable by something consistent and unique, no one will ever know you and it will be hard to sell […]

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My new studio and more!

Hello beautiful! If you follow VeruDesigns on social media (facebook or instagram), then you may have noticed that it’s been VERY quiet for a few weeks! And it will continue to be quiet for another month probably! Why? Lots of exciting changes! WE MOVED!!!! Actually, we only finished PART 1 of our move. PART 2 will […]

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I need your guidance!

Happy Tuesday everyone!!   It seems such a long time since we last connected. It’s been busy my friends. Very busy. Both, my personal and professional lives have been going through an intense period of activity (much more on this in my next love letter to you!).   Today however, I’m here to ask for […]

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Tribute Earrings – The Collection

When I think about what makes me LOVE a piece of fabric, or mural, or colorful interior design, in most cases it comes down to the unique illustrations behind the pattern/depiction in all these things.   If you visit my pinterest page, you’ll see that I haven’t shared my work in a loooong time (Facebook […]

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Melula – My new obsession and inspiration!

Hello beautiful! I’m SO EXCITED to reveal the latest addition of earrings to our “tiny-jewelry” collection.   Before I do, I have to introduce you to the inspiration behind today’s jewelry piece. My absolute new FAVORITE design company: “MELULA COPENHAGEN: A child-oriented design fashion brand from Copenhagen, Denmark”. Melula makes the most beautiful shoes I’ve seen in a while. […]

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Re-Membering Nature: The Collection

Happy Tuesday everyone! Today’s Art Jewelry reveal is the coming together of many things that have been lingering inside of me for a while. I want to warn you that the underlying subject behind today’s jewelry is not as cheery and happy as I like them to be. I struggled with deciding to reveal the […]

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Architectural Romance – New Collection!

Happy Tuesday everyone! After having been working for a little over a month on our floral jewelry (which you can see here if you missed it!), I was ready to make something completely different. And by different, I mean different in every way.   I craved simplicity. I wanted to make something colorful of course […]

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